The key to successful Internet marketing is the ability to choose the best possible means to meeting your goals. The first step is to establish customer personas, which are detailed demographic, behavioral and psychological portraits of your buyers. Once you know who they are, the next step is determining how those traits determine their path to a purchase. The next step is observing and evaluating those paths, using analytics to refine those steps to help remove barriers to purchase. Internet marketing may only be one way customers find out about you, so it pays to know where your online marketing strategy fits in to the big picture.
At Lovereweb, we help you every step of the way, using proven techniques to meet your customers where they are, and increase your bottom line.